Howards of Carmarthen

Howards Pensarn Road
01267 233345

Howards of Carmarthen
Station Approach, Carmarthen, Carmarthenshire,
SA31 2BE
Get Directions
01267 233345

Howards Pensarn Road
Pensarn Road, Carmarthen, Carmarthenshire,
SA31 2BT
Get Directions

About Us


At Howards, we pride ourselves on presentation - all cars are prepared to the highest standards.


No high pressure selling, please test drive under no obligation. We won’t try to sell you the wrong car for your needs. 


Part exchange any vehicle even if of greater value. Change up or down, we will refund the difference.


RAC or any independent inspection welcome and all vehicles HPi checked for outstanding finance and accident history.


On site workshop facilities enabling speedy warranty repairs with Free loan car available.


All cars available for immediate delivery.


Large premises with easy parking and excellent riverside location, across the road from Carmarthen Train Station and only 15 minutes from Cross Hands.


Howards of Carmarthen isn’t a new company. We’ve been working with customers in the Carmarthen area since way back in 1985 when Howard John founded ‘Howards of Llanelli’.

Since then, the company has grown from strength to strength and now has a great riverside location in the heart of Carmarthen. We have been supplying New & Used Peugeots to our customers since 2001 and we were awarded the SsangYong franchise for the Carmarthen and West Wales area in 2015.  SsangYong Sales is now homed at our new, state of the art, Pensarn showroom (Next to 3A’s Caravans, SA312BT), offering you the biggest selection in Wales.  Also at this new location, you will find Howards CarShop, our Quality used car brand, all 1 owner and full service history cars.

During the last 30 years, we’ve placed great importance on maintaining our honesty and integrity, at all times. This is something we are extremely proud of, and something our regular customers clearly appreciate.  

Our Station Approach showroom  is ideally placed for commuters.  We’re right opposite the train station – great if you want to drive away your new car or pick it up after a service! This location is where you will find Peugeot New and used Car Sales, Howards CarShop our Quality Used car brand and  SsangYong and Peugeot Aftersales.  Newly arrived in April 2018 is our exciting new venture with Euro Repar All Makes Servicing/Repairs/Parts and MOT testing.  We’re also within close walking distance of the town centre and ideally placed for test drives. You can be on the bypass in less than a minute!

We now have an extremely friendly and reliable team. One thing is for sure, if you visit us at any of our Carmarthen showrooms, you’ll certainly be greeted with a smile! We always strive to offer the best choice and best prices in the local area.Why not drop in to say hello? We look forward to meeting you. 

Why Howards?

At Howards, we aim to make buying a car with us as easy and stress-free as possible. That is why for that added peace of mind we have hunted high and low to literally bring you the best warranty-A Warranty Howard himself is willing to put his name and reputation behind.

From our free warranties with every single car to our extendable Howards Approved Plus+ and Howards Approved Standard warranty cover, you are always in safe hands. Howards have earned their reputation as South Wales most reputable and established car dealer, and now we have our own leading warranty portfolio to back. Through our great cover and fantastic customer relations and customer care, you are sure to be looked after when you buy a nearly new or used car at Howards.

Howards Approved Warranty

What is Howards Approved Plus & Approved Standard?

No matter how well a vehicle is serviced or how carefully you maintain it, something can go wrong which may be expensive and inconvenient. Howards Approved Plus & Approved Standard provides a claim limit to the value of your car, unlike most other leading warranties which have a £1000-£3000 claim limit, and ensures that you are covered against the unexpected mechanical and electrical breakdown of key vehicle components. We even cover diagnostic charges with every claim!!

  • 1-year Plan from £249
  • 2-year Plan from £449

SsangYong, Isuzu, Subaru & Peugeot Sales / Servicing / Parts
Station Approach, Carmarthen. SA31 2BE

T: 01267233345


Ebost/Email 24hrs:
Ebost/Email 24hrs:

Llun/Mon - Gwener/Fri: 9:00am - 6:00pm
Sadwrn/Saturday: 9:00am - 5:00pm
Sul/Sunday: Ar Gau/Closed

All Makes Servicing /Parts / MOT’s
Station Approach, Carmarthen. SA31 2BE

T: 01267 233345


Ebost/email 24hr:

Llun/Mon - Gwener/Fri: 8:30am - 5:00pm
Sadwrn/Saturday: 9:00am - 12:00pm
Sul/Sunday: Ar Gau/Closed

Howards Of Carmarthen Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Howards Of Carmarthen Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only. We are a credit broker and not a lender. We can introduce you to a limited number of lenders and their finance products. We are not an independent financial advisor and we act as their agent for this introduction. We may advise you on the products, subject to your personal circumstances, though you are not obliged to take our advice or recommendation. We do not charge you a fee for our services. Whichever lender we introduce you to, we will typically receive commission from them (either a fixed fee or a fixed percentage of the amount you borrow). For your reassurance, all of the lenders we work with could pay commission at different rates, but the commission we receive does not influence the interest rate you will pay. Our aim is to secure finance for you at the lowest interest rate you are eligible for from our panel of lenders. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.